A Padaria Portuguesa
Do you know what you’ve been eating?
Creative Concept | Content Creation | Copywriting
Do you know what you’ve been eating? That’s the question we asked A Padaria Portuguesa’s (one of Lisbon’s biggest chain of coffee shops/bakeries) clients, in the loved brand first campaign in years.
The concerns about the origin and quality of the ingredients in everything we eat, are increasing nowadays. Is it organic? Is it local? Does it respect fair trade principles? In the case of "A Padaria Portuguesa," the answer is yes, yes, and yes, to these and many other questions.
That was the main focus of our campaign, which culminated in a newspaper disclosing the results of a study we led, on the eating habits of Portuguese people, outside their homes.
So, the next time you wonder if you really know what you're eating, at "A Padaria Portuguesa," you'll be glad to know.
The concerns about the origin and quality of the ingredients in everything we eat, are increasing nowadays. Is it organic? Is it local? Does it respect fair trade principles? In the case of "A Padaria Portuguesa," the answer is yes, yes, and yes, to these and many other questions.
That was the main focus of our campaign, which culminated in a newspaper disclosing the results of a study we led, on the eating habits of Portuguese people, outside their homes.
So, the next time you wonder if you really know what you're eating, at "A Padaria Portuguesa," you'll be glad to know.