Puzzle
Self-made jingle
Creative Concept | Idea | Jingle Making+Producing+Recording
PUZZLE is an online credit brand, part of BNE Europe’s portfolio. They challenged us to create a sonic signature for the brand, a jingle to call their own (and not a generic sound library theme).
The brand had a really strong visual identity, a logo with 11 very different colours, from deep blue to fire red with everything in between.
This got us thinking – what if we organised these colours respecting the chromatic circle, and attributed to each one a musical note, in the Do-Re-Mi scale?
And what if we rearranged those notes following the order in which the colours are placed in the logo, and just hit play?
Sounds complicated, but just give it a listen - it actually ended up sounding pretty simple and earworm-y.
The brand had a really strong visual identity, a logo with 11 very different colours, from deep blue to fire red with everything in between.
This got us thinking – what if we organised these colours respecting the chromatic circle, and attributed to each one a musical note, in the Do-Re-Mi scale?
And what if we rearranged those notes following the order in which the colours are placed in the logo, and just hit play?
Sounds complicated, but just give it a listen - it actually ended up sounding pretty simple and earworm-y.