ValorSul
Recycle BinGo
Creative Concept | Theme Song Making+Producing+Recording
After so many years, wouldn’t it be expected we’d have learned about recycling by now?
To tackle this tricky issue, ValorSul, the company that handles recyclable waste in Lisbon Metropolitan Area, asked us to create a campaign that would lead to real results.
Knowing how hard it is to change lifelong behaviours, especially in adults, we asked ourselves – what if we turned recycling into a game, making it simply more fun?
At the time, Pokemon Go, the creature catching AR app, was taking the world by storm. Kids were begging their parents to go on miles long walks because, you know, “Pikachu is right around the corner, dad!”.
So, we created an AR Bingo game, with cards that were filled with animals each time you went to the recycle bin(go) - pretty ingenious, right?
We geolocated and pinned every bin in Greater Lisbon, making sure each visit to the recycling station was an actual one – while giving kids and grownups a new reason to recycle every day.
Recycling results were outstanding (EU deadlines - 124.000 more tons of waste till 2020) were met earlier than expected), and the game itself was a big hit back then - and still going strong to this day.
Oh, and we also composed and recorded the game's theme song in-house, which was pretty cool :)
To tackle this tricky issue, ValorSul, the company that handles recyclable waste in Lisbon Metropolitan Area, asked us to create a campaign that would lead to real results.
Knowing how hard it is to change lifelong behaviours, especially in adults, we asked ourselves – what if we turned recycling into a game, making it simply more fun?
At the time, Pokemon Go, the creature catching AR app, was taking the world by storm. Kids were begging their parents to go on miles long walks because, you know, “Pikachu is right around the corner, dad!”.
So, we created an AR Bingo game, with cards that were filled with animals each time you went to the recycle bin(go) - pretty ingenious, right?
We geolocated and pinned every bin in Greater Lisbon, making sure each visit to the recycling station was an actual one – while giving kids and grownups a new reason to recycle every day.
Recycling results were outstanding (EU deadlines - 124.000 more tons of waste till 2020) were met earlier than expected), and the game itself was a big hit back then - and still going strong to this day.
Oh, and we also composed and recorded the game's theme song in-house, which was pretty cool :)