Alberto Oculista
Match Day
Brand Activation
Alberto Oculista, a well-established optics chain in Portugal, and one of Sporting Clube de Portugal’s main sponsors, asked us to develop a brand activation during Lisbon’s derby match - Sporting vs Benfica - to launch their new sunglasses collection.
In a packed stadium, and during the traditional Jumbo screen team presentation, we introduced Sporting’s players in a (literally) different fashion – showcasing Alberto Oculista’s top choices in sunglasses for the upcoming summer season.
In a packed stadium, and during the traditional Jumbo screen team presentation, we introduced Sporting’s players in a (literally) different fashion – showcasing Alberto Oculista’s top choices in sunglasses for the upcoming summer season.